Design to inspire confidence
Part 1 in an occasional series about how digital products and services can learn from real world experiences.
What happens when a new service replaces one that you’re familiar with? A service that you’ve used for as long as you can remember, infrequently but at times of high emotion and potential stress?
The new service is intended to be better – speeding up a process by being available anywhere from the palm of your hand. It has the potential to make a moment in life easier, but is the transition from old to new easy or a moment of strife?
