How much more participation can you handle?
Remember when the Web was new and every brand had to have a 'home page'?
Back then - in the 90s - the term was used inter-changeably with 'website'. No-one knew what they were actually for, but everyone had to have one. Every brand, even breakfast cereals, shoe polish, toothpaste and cat food, had to have one. Even the most boring brands had to have them. They eventually became known as microsites. No-one knew why they existed or what they did, but everyone assumed that it was massively important to have one and if you didn't you'd be missing out on a potential global audience of billions.
