Tag : vimeo

If you’re going to have any success building healthy, active and engaging social communities online, you’ve got to be endlessly curious about how they work. Why is it that some communities gain new users every day while some dry up like a Texan graveyard? Why do you suddenly feel like making movies when you’re on Vimeo, while you just feel daunted at the task when you’re over at YouTube? Why do I feel so alone on a travel site like Dopplr, while I’m constantly meeting people all over the world at a photo site like Flickr?

Iplayer, Hulu, Vimeo and Youtube have made it manifestly evident that TV is facing a huge challenge from the web, not just for revenues and mindshare but also as an alternative channel to market. But it’s not just a quantitative ‘cheap and many’ channels issue; there’s likely to be a profound qualitative change in how we watch television that threatens the value of things that conventional TV people hold as given: things like scheduling, channel brands and the primacy of television commissioning.