Tag : wiki

Over the last year or so, one of the kinds of planning that I’ve been hearing more and more of is propagation planning. Propagation planning is planning that reaches a tier of people beyond those your agency directly connects with through its work, by providing a core group of people with material they find useful enough to spread on their own.

In the words of Griffin Farley, Strategy Director at BBH New York, “planning not for the people you reach, but the people that they reach, by giving them assets to propagate.”

Anjali announced earlier this week that she’d just created a crowdsourcing wiki. She’s too modest to tell everyone how successful it’s been, so I’m doing that now. It has turned out to be an incredibly useful resource – so useful in fact that with no promotion, media or blog coverage it hit the front page of Delicious, from where it was picked up by ReadWriteWeb.

Crowdsourcing is something that keeps coming up in our work at Made By Many, and I’m sure in a lot of other places as well, given that the power of the internet is growing ever stronger. It’s always useful to see and learn what other people are doing in terms of harnessing the power of online communities. So I’ve created a wiki that lists all the examples of crowdsourcing that I could find listed across the internet. Here it is.