Tag : youth brands

We’re very excited here at Made by Many to announce the second release of Ready for Ten. It’s got a new look and plenty of exciting new features!

Ready for Ten, a parent-powered website for mums and dads of 6-9 year olds, was created in January 2010. It started as a blogging platform stacked with tips, conversation and support for parents. In the past few weeks we worked on growing the platform, developing new features and evolving the look.

The Skillscape campaign is the most exciting feature of all. The aim of this campaign is to create a map of the UK’s best spaces for kids to play and practise their skills, from parks and playgrounds to sports clubs.

Slideshare has been busy overnight putting our presentation through some kind of virtual conversion wringer, and it’s now ready for your enjoyment.

Here’s the presentation that Tim and I presented with our client, Chrissie, in the Digital Strategy Theatre at the NMA Online Marketing Show on Tuesday. It gives an overview of the strategy, approach and working processes we employed within our cross-functional team with BBH andBritvic to create Ready for Ten.

Last week saw the second release of our engagement platform for Robinson’s Fruit Shoot: Ready for Ten. The build up to the release was short — only five weeks — but in that time we achieved an awful lot. A complete evolutionary turn on the visual design, plus introduction of new features for our members including a VIP Club, enhanced profile pages and most importantly, the Skillscape campaign.

Ready for Ten homepage

A recent post by Henry Jenkins got me thinking about In The Night Garden as a Transmedia storytelling platform.

In his post, He-Man and The Masters of Transmedia he describes the way kids’ cartoon He-Man and The Masters Of The Universe and the many bizarre action figures it spawned as:

An authoring system which encouraged young people to make up their own stories about these characters much as the folk in other time periods might make up stories about Robin Hood or Pecos Bill.

And he notes that:

In some ways, contemporary transmedia is being produced by kids who grew up playing with He-Man to be consumed by kids who grew up playing Pokemon.

This set me thinking, as I have recently become a regular viewer of In The Night Garden.