We've been looking at using barcodes for a small research project. I've haven't been too interested in the whole qr codes that open a web page on your phone thing, as it seems a lot of effort for low value result. But this service proposition from Tesco (in it's South Korean guise) is quite awe inspiring. Say hello to  advertising as a service platform.

 

Source: http://bit.ly/mIiVXl

via @mikethebee

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