The trouble with the future

Imperica magazine recently asked me if I would be interested in taking part in an 'In Conversation With' on their site. 

We are trying to create useful, long-lasting things here at Made by Many, so I thought it would interesting to talk to someone from a company whose motto suggests a different sort of approach. I've always wanted to get to the bottom of Dentsu's Making Future Magic in the light of our emphasis on usefulness, and I've always wanted an excuse to talk at length to Dentsu's creative technologist Chris Heathcote. So we had a chat.

Check out the article, in which we discuss futurism as a form of marketing, fantasy vs utility, and where our current obsession with the technological past fits into all this.