The web as a column of the ocean

I’ve been struggling to find the right metaphor to describe how the web has suddenly changed. I don’t think I’ve cracked it but here goes – please let me know what you think.

In my mind’s eye I picture a vast, deep ocean of static, archived content.

Abyssal.

Still.

Vast.

Far above, a sparkling, shimmering layer of light and life and frantic activity. They call it The Pelagic Zone.

At the very top, in the seething surface layer of the Epipelagic the Web is a boiling mass of life. A rising storm of thrashing users. An unimaginably massive number of interactions. The waters are hot. Currents flow fast. Waves crash and spume flies as millions of short messages rip back and forth across the surface. Links and people collide in a foamy chaos of tangling and untangling networks.

The tide of the century is in full flood.

This top layer – the scalding Photic cauldron of short messages and streaming data visualisations – is where it’s at. The top layer has become a lens for finding content further down. The surface is now where I look for new stuff, where I ask questions (search) and where I discover the vast Web of  sites, pages, documents and content hanging lower down in the depths. This layer is connected to that which lurks below through trillions of filaments and capillaries.

Within the Mesopealgic (a thick social layer extending downwards from the Photic into the darkness) is The Web of Blogs. And as you travel deeper and deeper down through our column, through the Bathypelagic, there are bigger, more static, more structured, increasingly siloed and closed websites. Until you hit the vast invisible Web of pages and sites that few visit. They’re down there, you discover them by chance.

Data rains down like nutrients, feeding the whole ecosystem.

11 comments

Author: Elin Elin

Why does this make me think of Titanic.

Author: conrad conrad

Tim – most people will never know what the bottom looks like. They’re content to let breadth of knowledge and information outweigh depth and exploration. Maybe we could give out something like this: http://bit.ly/19mfEM…help them to discover…

http://bit.ly/19mfEM…help

c

Author: adam adam

had an epiphany this morning that ultimately relates to this if you follow it to it’s logical conclusion: we’re actually very large organic computers. we process info from our own version of the web, download info, chat, etc. and, it’s only a matter of time before the web we live in and the internet we live on merge to create one seamless database of universal and limitless access.

oddly apropos that you chose an organic/natural metaphor for your example as that will ultimately be the nature of it anyway (at least i hope/think).

cheers,
-a.


Author: Bud Caddell Bud Caddell

Not entirely germane, Tim, but I had the thought today of the thousands of micro-sites that lay static and dead are like the corpses of ship wrecks under the ocean.

If you want to go it alone and forego existing social platforms with both the people and the tech; you gotta keep em afloat all by your lonesome with the most amazing shit anyone has ever seen. period.

Author: Jo Jordan Jo Jordan

Agree with your process but I would reverse the layers. I live in rural England!

On the top is this vast layer of dead discarded material that is out of data and maintained only with the annual payment for domain name and hosting (why who knows Brits like paying taxes).

There is the odd eddy you must find, then you shoot down it as if you are in a Rider Haggard novel into the depths to find out out the real stuff. You are likely to be in a cave and you hope you brought your water proof torch as you grope along slimy walls in this wonderful childlike confidence that you will find treasure and come out at the other end just in time for your picnic thoughtfully provided by your mother.

Something like that. Glad it is more like an Indian ocean wave in London!

Haved started to think actually that leaving unmaintained websites up should invoke tax like leaving a property unattended. There are so many in the UK we might even be able to pay off the national debt.

Author: Tim Tim

Thanks for all these responses

@Adam – Loving your ‘Tron meets Gaia Theory’ angle – especially as it actually makes us important, instead of some kind of disease that the planet will eventually cure itself of (i.e. kill us)

Personally, although this is getting a bit of the original topic, I think more technology is the only thing that can save us now… I’ve always quite liked the idea of using up the remaining fuel on this planet as fast as possible to get us into a new solar system (by powering a global massive space-fleet building programme and perfecting Warp Drive technology..)

I thought it was important to think of an organic metaphor because this is a living system and that’s a very important part of the dynamic (that I haven’t really managed to capture…). I also imagined it as being a planet – with a molten core of metal and lighter minerals at the surface (believe it or not, the rocks in the crust are very light compared to the ones inside) and it’s again at the top (thanks to the sun) where all the life is.. And I also thought about the hydrological cycle as a metaphor – but it became a bit clumsy with lakes, rivers and sea, clouds and rain… didn’t work at all.

@Bud – I have the same image in my mind – so much dead stuff gently getting buried in sediment… The dead’ Web vs the ‘live Web’ is really interesting – have you seen this great article in New Scientist, covering lots and lots (some great stats – must blog about it) see here for a piece on The Web’s Dark Corners: http://www.newscientist.com/article/mg20227062.500-where-are-the-nets-dark-corners.html

http://www.newscientist.com/article/mg20227062.500-where-are-the-nets-dark-corners.html

It’s clearly challenging to try and visualise the whole of the Web and the processes going on within it, but I find it irresistible. I might start a collection of visualisations of the Web, and I want to follow up this post with another about some of the data visualisation posts I’ve been reading.. hmm, might do that now.


Thanks again!

Author: Bud Caddell Bud Caddell

Data visualization designers will be the new rockstars in 2010. Ladies and blow, egos and foiled wrapped cucumbers.

Author: tim tim

Totally agree with that. I wish we could go out and hire a couple of data artists right now… I keep suggesting it to clients. Surely only a matter of time. Of course, they’ll demand a special changing room and riders…

Author: Mike Arauz Mike Arauz

really like this ben. gonna have a think; great fuel for what i’m trying to figure out about what websites are for and the different kinds of sites/uses that exist.

Author: tim tim

@Mike – I think you mean Tim??

Author: Mel Exon Mel Exon

Came across the following the other day and – initially only because it extends the oceanic metaphor – thought of your post.

“My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski”
(Nicholas Carr, Is Google Making us Stupid)


There’s something oh-so-dismissive about Carr’s jet ski reference (you can practically hear the whine of the engine versus the quiet, profound discovery of the deep…) but there is definitely something in what you say about the change that’s taking / taken place. On the boiling surface, it’s a “just-in time information culture where the need to learn and retain information is replaced by an expectation that all the information we need is constantly accessible to us” (Alex Dunston, IPA Diploma paper on ‘Age of Osmosis’ – from which I nicked the Carr quote too).


I guess what I’m getting at is what’s behind the metaphor (which seems very apt to me)? Does it help us understand the implications of what’s going on? I agree with Conrad that the majority of people don’t know what the bottom looks like. More than that, they don’t care. They probably don’t much care about anything beneath your Epipelagic layer in fact. Are we missing out as a result or is that too simplistic a statement to make? And is this is a temporary state of affairs or will the boiling seas subside?


Anyway, I’ve drifted off your point, which was simply to identify a smart & visual metaphor to describe the nature of the Web as it is now, but I’d love to see where you take this.


P.S. Carr’s argument was first published in an edition of “The Atlantic” magazine, natch :-)