TweetMod – moderated Twitter stream

You probably saw the Skittles debacle a while back. They basically turned their entire home page into a Twitter search for the word ‘skittles’.

What was quite an innovative idea opened Skittles up to quite some exploitation, people posted literally anything to get on their homepage, regardless of how gratuitous.

Kudos to Skittles for sticking with it – but although many brands want to utilize UGC, they can’t take that sort of risk risk.

That’s why we’ve made TweetMod – an extension to Socialmod (discussed previously).

You just need to specify a few Twitter search queries that you want to track and, instead of pulling the feed from Twitter, pull a moderated feed from us.

We’ve also emulated the Twitter API to some extent – so you can use the existing libraries out there for Twitter – just change the endpoint.

If you’re interested in participating in the beta, let us know. We’ll be launching shortly.