What the fig is burp.fm?

Yeah, good question.

It’s something we’ve been working on as a ‘fun’ side project. I’m not going to try and convince you that it’s a gently mocking critique of Twitter, or of social media in general. I’m not even going to try and sell you on it being a ‘trifle’ we created to cheer everyone up in these challenging times. We created it because we have puerile senses of humour and found it funny – you know, burping and stuff – and wanted to make something playful and plastic enough to fool around with, that would integrate with Twitter and other social services we like.

Okay, we know we’re not going to win any awards with this. We don’t want to get all serious about it. It’s a toy. A plaything. We find burping quite funny – nothing wrong with that. It’s a form of non-verbal social interaction that would have been familiar to the Vikings, or perhaps to cave-men (maybe more the men than the women, although I don’t want to get into trouble for suggesting that women can’t or don’t burp – of course they do and can. Some of my best friends are women burpers). So just try and enjoy it – have a go, let’s collect some burps and see what happens. If you want to send any suggestions about how we might improve it then great. In fact, please help us test it. Yeah.

Many thanks to Al Merry at BBH for talking to us about burps in the first place. Basically, it’s his fault.