In Part 1 we showed you how Optimizely can be used to create and deploy a simple banner on your website with a minimal amount of coding, but what happens if you want to do something a little more complex? In this blog, I'll show you how you can build multiple banners using Optimizely and target each banner to particular subsets of visitors—perfect for increasing your banner ad campaign's conversion rates.

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Unbillable Hours: A peek inside the design channel

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Unbillable Hours is our weekly round-up of what we're doing when we're not working on client projects, plus our most-talked-about Slack links.

Welcome to this weeks design focused Unbillable Hours. Prepare yourself for spelling mistakes galore, a glance inside the #design slack channel and recommendations for where to eat whilst getting your lid did. Hold on tight.

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Want to see the new Hackaball?

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Now on Kickstarter: https://www.kickstarter.com/projects/hackaball/hackaball-a-programmable-ball-for-active-and-creat

Last year we made a working prototype of our programmable ball, Hackaball. Hundreds of kids played with it. They created plenty of fun, active and wacky games. It excited us to see that Hackaball encouraged a new way of play that kids really got into.

Seeing a demand from children, parents and schools, we developed an improved Hackaball that will be on Kickstarter soon. We’ll be counting on your support when the time comes!

In the meantime, as we’re so proud of what we’ve made, we’d really like to share our latest prototype with you. If you’re interested in seeing Hackaball in action, or would like us to come by to share our story with you, please get in touch.

If you like Hackaball and want to show your support, please vote for us for the IxDA people’s choice award and for our talk at Digital Shoreditch.

You can also follow our story on Twitter, Facebook and Instagram.

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