If you asked me “Should designers code?”, I wouldn’t be able to answer you. The question serves as a popular op-ed headline, but drops context in favor for provocation. At its best, it spurs discussion. At its worst it stirs up demoralizing career advice. The answers are endless and diverse because the question is framed incorrectly.

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Experiments in remote user testing

Customers are at the heart of everything we make at Made by Many. We try to ensure we’re always talking to them, showing them our work in progress, and getting their feedback regularly throughout the course of a project.

Generally, we prefer to use in-person interviews as our 'go-to' for customer research. These interviews, with 4-8 people each round, are vital for guiding our direction, validating the decisions we’ve made and informing forthcoming work. However, recently, we’ve been experimenting a lot more with unguided, remote user testing.

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