Why we shouldn’t ‘fetishise’ customer development

We’ve been reconsidering what words to use when describing Made by Many. Making sure we say the right things for the right reasons - and of course for the right effect. During this process, one of our clients warned us not to ‘fetishise’ customer development, which is a good point, phrased poignantly, and something I’ve thought about myself.


Introducing Small Talks

We're really excited to announce Small Talks, a new event series that we're going to be hosting at Made by Many's London and NYC studios this autumn.

Small Talks shines the spotlight on things that go unnoticed but are integral to the way we live. Speakers will share stories about the small, sometimes invisible, humble design whose impact outweighs its fame.

There will be no ‘portfolio presentations’ at Small Talks. Instead, our speakers will discuss what lies at the core of their work - their passion, pain, process and progress, backstories, partnerships, failures and lessons.

Are you interested to know why things are made the way they are? Sign up to our mailing list to receive an invitation to our first event.

We are still looking for speakers for Small Talks. If you are a maker of things* physical or digital, big or small, that are helpful to people but you think have not been shown the love they deserve, drop us a line at


MxM TimeOut

After recent conversations at the Made by Many London studio about improving communication across teams, coming up with after hours activities with more diverse appeal and finding inspiration outside our usual sources, we've started collecting and sharing the amazing stuff that gets sent round the office every week. And because sharing is caring, we're opening it up to you now so you know what's on our radar this week.

Tweet at @zociechowska if you'd like us to know about your cool thing.


Side projects: why making silly things matters too

At Made by Many we talk a lot about ‘making things that matter’. So I admit I hesitated to tell you about Much Phrases, an app Tom, Nelson and I made that teaches people silly phrases in Norwegian, French and Spanish. “Join me on my spaceship for cocktails”, “Open the champagne while I get undressed”, that kind of thing. But actually, as well as being quite fun, this app does matter — no really — here’s why...


Is the Toilet Free?

A few of us Many have been working on a side project that we’ve aptly named Is the Toilet Free? Its purpose to provide an at-desk indication of whether a toilet is free in an effort to remedy that laborious walk to the loo only to find that they’re all engaged. Begone queues and awkward pre-poo chit-chat. (Some of many struggles at MxM.)