Continuing with the social media theme, here are three videos that touch on social and digital media.
Visa's Chief Marketing Officer Antonio Lucio talks about how social media has influenced the evolution of their marketing model, at the Brands, Innovation and Technology Conference at Columbia Business School recently.
This week we're going to focus broadly on social media in our curated presentations. Social media means different things to different people - hopefully between them, these three presentations meet everyone's expectations!
First, David Griner, social media strategist for Luckie & Company and Dave Peck, Director of Community for Meshin at Palo Alto Research Centre, cover some recent social media failures in this presentation, most of which they presented at the Blog World & New Media Expo 2011 last month. There are some well-known examples like the American Red Cross Twitter faux-pas and the Chrysler one, but some are less well-known and interesting to read about.
Last week I was at the LSE to listen to a talk by Sheryl Sandberg, Facebook’s Chief Operating Officer. The talk was titled ‘It’s all about people’ and was based on the core premise that as a society we are moving from using the web for information retrieval to using it for social discovery, Facebook being somewhat at the core of this movement.
Photo credit: Maria Moore/LSE
Last weekend I went to the second Good for Nothing, a full on 48 hours of tea and booze fuelled thinking, making and doing for three good causes. I've written about my first experience at Good for Nothing and I won't repeat what I covered there. The Pipeline boys put in place a few tools to encourage people to get making faster this time, but the main difference was that this was a two day event rather than just one and the emphasis really was on making something go live by the end of day two - no jacking around.
This time round I worked with GnewtCargo, a zero-emissions logistics company who use electric vans and cargo cycles to deliver goods in East London. You can read a great round up of what the group overall achieved here but I want to focus on the part that I was working on as it proved to be a great example of what you can do when you apply Lean principles to the hack day mentality.
Yesterday’s annoying article-of-the-day has to have been Richard Hillgrove’s piece in the Guardian in which he lays out his vision for social networking sites in the aftermath of the Ryan Giggs comedy road show.