Last week, I was on the panel for the ‘Digital Marketing Agencies Pitch’ session at the Marketing Movies Online conference. Adam Rubins and Alice from digital PR agency Way to Blue and Nik Roope, founder of Poke, were on the panel with me. It was a fun session – how it worked was we each got a film beforehand that we had to pitch a 5-minute digital marketing campaign for, as if we were re-releasing it today.
I picked Bambi – the 1942 Disney classic, much loved (indeed it often makes the top 10 list of all time in the ‘animated film’ category in surveys), with the universal themes of love and loss.
On Tuesday, I spoke at Ignite London 3 on transmedia film experiences. It’s a topic that really interests me. I decided to restrict it to film, though there are brilliant examples in TV – Lost and Dexter to name just two – because of the format of the evening: 20 slides that auto-forward every 15 seconds, with 15 seconds per slide. There’s only so much you can cover in that time (15 seconds is almost the equivalent of a long breath, if you think about it). A lot like Pecha-Kucha, actually.
I started with a clip that everyone is familiar with from watching Warner Brothers’ movies. The experience of sitting in a darkened theatre is amazing for any true movie-lover, but it’s not just about box-office receipts anymore. With the advent of transmedia storytelling, the story now often starts way before the movie releases, and continues long after. For transmedia newbies, I explained that the phrase was made popular (not invented, mind!) by Henry Jenkins, and refers to the telling of a story through multiple platforms, allowing the viewer to enter the story ‘through dispersed entry points, providing a comprehensive and co-ordinated experience’, as Jenkins says.
This week is a big one for Made by Many.
In three days we move from BBH to our new home at Diespeker Wharf, where we'll have five times as much space as we do now, and a real 'maker-space'. BBH London has been an amazing base for us for three years and we will miss the many good friends we've made there. As a place to start a business, I don't think it could have been better. The agency is full of awesome, clever people. But being three years old is like being a teenager in internet years and we needed to get our own space. More on all that in another post.
Timed to coincide with the move, we have been working on an exciting new website (err, yes, it's this one if you're looking at the dot com site).
A few of us were at Playful on Friday.
There were a number of great talks, but one of the themes that stood out for me was gamification, as elaborated on by Sebastien Deterding in his talk. It’s almost a recurring theme of sorts nowadays, with Dan Hon having touched upon it in his PSFK conference talk too. Sebastien spoke about how, with the advent of Foursquare, plenty of services seem to have taken it upon themselves togamify their sites in some way or the other. We now get badges and/or points not just for checking in to a place on Foursquare or Gowalla, but for reading blogs and even for eating food (Foodspotting, if you’re wondering). And that’s where people start losing the plot. He mentioned an excellent quote by James Carse:
It is an invariable principle of all play, finite and infinite, that whoever plays, plays freely. Whoever *must* play, *cannot* play.
On Monday, I went to TEDxLondon, the London sibling of TEDxChange New York, an independently organised TED event convened by The Bill & Melinda Gates Foundation. The aim of the event was to mark the 10th anniversary of the 8 Millennium Development Goals. Entitled ‘the future we make’, the tone was firmly celebratory and optimistic…perhaps a little too optimistic for those of us for whom a question mark hangs over the common interpretation of aid and development.
No explanation necessary! We thought we’d give everyone their Tuesday laughs, that’s all.