Today is a big day for a charity we have collaborated with for the last two years.

Last night v announced the launch of Volunteering Works, a web-based tool that helps businesses implement, deliver and monitor corporate volunteering initiatives. 


A short interview with Matthew Rosenberg of Fast Society

We noticed an iPhone app called Fast Society being mentioned on Twitter the other day. It did look interesting but we weren't quite sure how people were reacting to it (we later found out it was launched back in September, and that it has recently been featured in the New York Times and Business Insider.) So I got in touch with Matthew Rosenberg, one of the co-founders, to ask him a few questions. I think it's interesting that they are so focussed about their target audience. Would that change if they become as big as Facebook, who went from Harvard-only to Ivy League-only to everyone in the world?

Matthew was extremely forthcoming - here's what he had to say:


Inspiration, innovation, collaboration

I’ve been thinking about the relationship between inspiration, innovation and collaboration lately, because of a number of related research articles I’ve been reading, in conjunction with things I’ve heard people say, and I thought it would be useful to articulate my thoughts in a blog post.


My APA talk: the future of advertising isn't advertising


These are the slides from my talk at the APA International Content Summit 2010 yesterday. The gist of the talk follows, tidied up and with quite a few new thoughts thrown in. The numbers refer to the slides.

2. The panel topic was ‘The future of advertising: is the traditional model dead?’

And so I said ‘NO, it’s not’. FMCG companies especially, but everybody else too, are still throwing millions into traditional advertising on TV and in print and outdoors. It ain’t dead yet and probably never will be.

But advertising is losing its dominant place at the centre of communication between brands and customers; its influence is waning and it’s under attack: there’s a big shift happening and awareness of this is moving mainstream. This talk asks: Why? And what does the new model look like?


The powers and possibilities of big data

Last week I attended an event at NESTA about the powers and possibilities of big data, where Hans Peter Brondmo (Head of Social Software at Nokia), Haakon Overli (Managing Partner of Dawn Capital), Max Jolly (Director of Media Solutions at dunnhumby) and Megan Smith (General Manager of and Vice-President of New Business Development) spoke about issues such as privacy (Nokia), investing in big data (Dawn Capital), using data to transform the way a business works (dunnhumby works with Tesco on their Clubcard), and channelling data for social good (


TV ontologies, how much do they matter?

A news program has opinions, news items (which might contain locations, types of events etc), issues, methods of finding out more. A news story itself might be part of a bigger feature, which has related stories, or they may be stories that are part of a larger story.