We were 6 weeks into a project. We’d got under the skin of our clients business and had ran a bunch of depth interviews along with insights driven prototyping with their customers. Divergent concepts had been pitted against one another and lots had been thrown out along the way. We emerged on the other side with a proposition and initial designs that customers responded well to. We had a thing!

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About listening

Becoming a more empathic and user-centered designer is about gaining a better understanding of people. And that starts with listening.

I’m not just talking about listening in a design research environment either. But at every opportunity — with clients, users and colleagues.
Especially with colleagues.

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