Unbillable Hours is our weekly round-up of what we’re doing when we’re not working on client projects, plus our most-talked-about Slack links.

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Rapid Development and Deployment Using Optimizely, Part 2

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In Part 1 we showed you how Optimizely can be used to create and deploy a simple banner on your website with a minimal amount of coding, but what happens if you want to do something a little more complex? In this blog, I'll show you how you can build multiple banners using Optimizely and target each banner to particular subsets of visitors—perfect for increasing your banner ad campaign's conversion rates.

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