In-depth interviews are one of many qualitative tools we use to gain insight into a problem or opportunity, through understanding people's behaviours, experiences and needs.
My favorite part about conducting user research at Made by Many is meeting a wide variety of people from different fields of work. Discussing people's habits, needs and personal experiences is both a privilege and a humbling encounter. The challenge however, is extracting the maximum valuable (and honest) information about the problem you’re trying to solve, in a usually short space of time.
Here are 5 things I find useful for planning and running interviews.