The Evolution of a Platform
Over the past few months we've encouraged our peers to create fresh and innovative fundraising campaigns for the famine in East Africa as part of the 50/50 Project. At the same time, we set out to break down some of the barriers that often face online fundraising campaigns. It's been an interesting process (that started with a simple site to showcase the projects that our partners created) that has since evolved into a platform offering two key barrier-busting features:
- A mechanism for projects to start gathering donations immediately. Simple enough, but complicated by a self-imposed caveat: all funds donated had to go directly to charity–no middle-man, no fees, no set-up costs. 100% of money donated right into the charity's bank account.
- An API allowing projects to integrate into the 50/50 platform in order to track, analyse and have some fun with their donor data.
Currently, it looks a little something like this for US projects:



