30 posts
We're proud to announce that we're running a Lean Startup workshop in collaboration with the folks at Leancamp as part of Internet Week Europe (7-11 November) in London. Read on to find out about the event and how to sign up.
In collaboration with my husband (@johnnybennett), I launched the Kids Draw for East Africa project last Friday on the 5050.gd platform. Utterly moved by the 50/50 call to arms, I wanted to do something to help, and our own daughter inspired the idea behind the solution.
A child is dying of hunger every six minutes in Somalia. In six minutes, a well-fed British child can paint or draw a picture that can mean the difference between life and death for someone else’s child. Kids Draw for East Africa is an online auction of kids' art.
Made by Many is partnering with ethical innovators Good for Nothing in a rapid and collaborative response to the East Africa crisis. One child is dying every six minutes, and fundraising efforts are struggling to keep up to fund the relief effort.
I'm very pleased to host Leila Johnston, our most recent recruit and a fabulous content strategist, talking here about Google+. Leila's awaiting her Made by Many avatar before she can post directly, so stay tuned to hear more from Leila soon.
Serendipity (and a poorly communicated change to the SXSWi programme) dropped me into an intriguing session entitled "Our devices: how smart is too smart?" presented by Genevieve Bell from Intel (referred to here as 'Intel's Secret Weapon').
Our friends at Mint Digital hosted an entertaining evening at Conway Hall last Thursday with some super smart folks talking about the phenomenon of the second screen and its relationship with TV viewing: 2Screen - Make an event out of TV.
Illustration credit: "Split Attention", Dar Freeland, http://www.faceupstudio.com/blahg/
It’ll be a while before the full impact of the coalition’s swingeing cuts in the Arts world are realised, but one thing is clear: it’s forcing artists’ hands. There will be little choice but to seek patronage from sources other than the Arts Council, NESTA or the British Film Institute.
Of course, brands have been supporting the arts for ages and there have been some great examples of this, although some backfire as seen recently with BP’s sponsorship of The Tate. And there are those in the arts community who feel that corporate sponsorship has no place, that it sullies the purity of art. But the harsh reality is that the arts need funds, and the most ready source is going to come from the private sector.
At Camp Bestival last weekend, in amongst the fun and wonder, I was struck by how much harder brands are going to have to work to engage with people, and how this has potential to benefit artists.
I’ve swithered about posting these notes, given their visual inferiority to Tim’s. But what they lack in beauty, I hope they make up for in utility. I certainly had fun making them. And as someone more adept with a viola in hand than a sketching pen, I’m not too ashamed of my efforts.*
Enjoy.
Saturday saw the first ever conference for parent (mummy) bloggers in the UK: CyberMummy. Set up by the indomitable Sian To, Jennifer Howze and Susanna Scott (aka @mummytips,@alphamummy/@jhowze and @amodernmother), this is a conference that looks set to grow exponentially over the coming year.
© Sian To aka mummytips. '199 mummy bloggers and 1 daddy blogger'
Slideshare has been busy overnight putting our presentation through some kind of virtual conversion wringer, and it’s now ready for your enjoyment.
Here’s the presentation that Tim and I presented with our client, Chrissie, in the Digital Strategy Theatre at the NMA Online Marketing Show on Tuesday. It gives an overview of the strategy, approach and working processes we employed within our cross-functional team with BBH andBritvic to create Ready for Ten.
