Have you heard of Portal 2? Surprisingly, for what is effectively an esoteric puzzle game, you might have.
The developers, Valve, have promoted it heavily having had little success finding an agency that understood the game.
No one knows the product better than the people who made it. We’ve had many creative kick-off meetings with agencies over the years, and you’d be shocked by the treatments that have come back. Copycat treatments. Cliché treatments. Treatments that reveal the agency weren’t listening in the initial meeting."
The really interesting thing about Portal 2, though, is the humour. The original game, Portal, was funny, but as this review highlights, where "Portal was a sequence of great jokes, Portal 2 is that rare beast, an actual video game comedy – and one of the funniest ever".