Signals are streams of content and analysis around the big themes we think are exciting and urgent.
Each signal is a work in progress. It includes pieces written by us and curated from around the web, as well as reports that summarise our viewpoint. We’re trying to cut through the noise and tease out insights that will shape the future of our industry and our community. If you have something to add, please do – comments are more than welcome.
Television has been a staple part of our entertainment diet for the last 50 years, but increasing numbers of viewers are migrating to other media platforms. This doesn't mean an end to television content, but the beginning of a new life for that content. This signal explores how we'll get our telly fix in the post-digital world: what the TV – internet merger will look like and how it will be greater than the sum of its parts.
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The business of news is changing at the speed of technology. Do we still need old media for news? Probably not. But the survival of the news industry is of crucial import to our society. This signal is about how the news industry will work in the months and years to come, and how publishers should adapt to changes in our cultural and technological landscapes.
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The Lean Start-up was coined by Eric Ries to describe new trends in the start-up landscape as a combination of the use of open-source software, agile development methodologies and ferocious, customer-centric, rapid iteration. This signal explores the value of the approach, how we apply it to our work and how it can form a new philosophy for product development for agencies.
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