The case for cultural relevance
The paywall around The Times means fewer people are reading, discussing and linking to Times content. Sure, enough people may be subscribing to the publication that it meets its financial goals – I don't know. But what I do know is that by removing itself from the broader public's conversation space, The Times has done serious damage to what may be a news publication's most valuable currency: cultural relevancy.
[Disclosure: Made by Many works with a range of media and newspaper clients including Telegraph Media Group (UK) and Valor Econômico (Brazil).]