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The lean start-up movement

The Lean Start-up was coined by Eric Ries to describe new trends in the start-up landscape as a combination of the use of open-source software, agile development methodologies and ferocious, customer-centric, rapid iteration. This signal explores the value of the approach, how we apply it to our work and how it can form a new philosophy for product development for agencies.

It's not easy being lean

Author: Justin McMurray

The rise and rise of the lean startup movement seems to continue unabated - notwithstanding the odd notable dissenter ("fat startup" anyone?).

However, with its broader acceptance and adoption come some associated problems, most notably ones of understanding. Or more specifically misunderstanding of what lean is (and what it isn't).

I have no problem with people who understand the Lean Startup Movement approach and decide it's not for them (one hopes they have another approach to making something people want!). But as its fame spreads, and the level of 'lean understanding' spreads invariably er.. thinner, there will increasingly be those who reject it based on misconceptions or some incorrect assumptions that they are 'already doing it'.

So, it's time to confront some of these misconceptions... if only to avoid the déjà vu-esque prospect of tiresome and ongoing misunderstandings over what Agile really is and how to do it (hint: Agile is not about doing Waterfall quickly).

So here they are: some of the Lean Startup misunderstandings that we've encountered. 

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Lean for good?

Author: Cath Richardson


OH: #goodfornothing is like a wholesome speed rush

Sat May 21 17:45:35 +0000 2011

Cath Richardson

Last weekend I went to the second Good for Nothing, a full on 48 hours of tea and booze fuelled thinking, making and doing for three good causes. I've written about my first experience at Good for Nothing and I won't repeat what I covered there. The Pipeline boys put in place a few tools to encourage people to get making faster this time, but the main difference was that this was a two day event rather than just one and the emphasis really was on making something go live by the end of day two - no jacking around.

This time round I worked with GnewtCargo,  a zero-emissions logistics company who use electric vans and cargo cycles to deliver goods in East London. You can read a great round up of what the group overall achieved here but I want to focus on the part that I was working on as it proved to be a great example of what you can do when you apply Lean principles to the hack day mentality. 

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Iterating for innovation and the Lean Agency: my talk at the #firestarters Google UK event

Author: Stuart Eccles

Not so long ago, Neil Perkin invited me to speak at the event he was arranging to take place at Google UK HQ. Neil was keen to explore what Agile Planning means and the event, named FireStarters, brought together a 100 or so planners to share in the discussion. What followed was an excellent evening that included Mark Earls giving us What She is Having and many breakout sessions on various themes over beers. Neil has a great write-up on his blog.

This was a great chance to expand on the Lean Startup based approach we are using at Made By Many and introduced at Planningness in NY back last September. Since then we have learn't alot and the presentation I gave (embedded after the jump) introduces what I think can become some best practice for developing "Lean Agencies", agencies built from the ground-up to search for innovation. 

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Customer development: notes from the front line

Author: Cath Richardson

As I'm sure you'll have noticed by now, we're pretty cosily ensconced in the lean salon over here at Made by Many. Lean methods help us create awesome services that people want, but they also hit a nerve because they're all about continuous learning and we like nothing better than learning new things. So following on from Nicki's confessions of a lean virgin last week, I thought I'd share a few stories from our experiences of putting lean principles into practice.

Over the past few months we've been working closely with Skype to develop a service for teachers who use Skype in the classroom. Skype started this project after seeing teachers using Skype in innovative ways, for example to carry out cultural exchanges and bring experts into their classrooms.

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A baptism of lean

Author: Justin McMurray

OK, so we go on and on about lean startups here at Made by Many. And while it is indeed pretty tasty Kool-Aid, we're primarily obsessed with it because it's helping us deliver some great services that people actually want.

So what happens when a bright-eyed, fresh-faced MxMer joins the team having responded to a contract position asking for "curious" people?

Well, we start the indoctrination. So if you're a relative newcomer to lean startup movement, read on to see how Nicki Sprinz (@sprinzette) handled being thrown into the 'lean end'. 

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