Customer-centricity is dangerously easy to buy. After all, who wouldn’t want to make things their customers want?

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Magic for you

Medium screenshot 2016 07 14 17.06.03

Magic was the once privilege of only a few. But when the world is full of sorrow, anxiety, violence and loneliness, we can’t afford this privilege anymore – we need more magic.

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Prototyping and the split-pea principle

Medium prototyping

For an industry obsessed by change it’s easy to think of prototyping as being a new thing, a fad, or a response to agile software development. It’s easy to overlook the benefits and advantages, to forget just how valuable prototyping is – in any business or environment.

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