It’s been a weird few days in London. 

It’s hard imagining how these events might have felt without the Internet, or whether they would even have taken place.


Lean and keen: MxM and Good for Nothing kick off action for famine aid

Last night saw the first evening of MxM/GFN action for famine aid. 

With a huge amount of brilliant ideas already up on Good by Ideas our first step was to try and sort these into groups: money-raising ideas we could build; story-telling ideas to raise awareness; and a range of 'other' ideas, from personal fund-raising projects to ideas with particular partner requirements.

Can you help? We need more teams of makers to help us make Good for Ideas...

The crisis in East Africa isn’t getting better. Sadly, it’s likely to get much worse unless the world starts doing more very urgently. 

We’ve teamed up with Tom and friends at Good for Nothing to see if we can make some digital things to raise cash. We wanted to share some of the ideas that have been proposed, and to ask for more support - particularly from other teams of makers.


Made by Many apps of the week (3)

Are you one of those people who look at your phone in frustration every now and then, with the knowledge that there must be thousands of fantastic apps you're not making use of because you don't know about them? Fear not - here's Made by Many's list of the apps we're using more often than the rest at the moment:


Death Rally: This is the app for you if speed’s your thing.

Toca-Boca Hair Salon: Tim was the one who first introduced us to this super fun app that allows you to change a character’s hairstyles as if you were a (slightly warped) barber. Definitely one that kids will enjoy too, even if that last bit sounds a bit counter-intuitive!

Toca Doctor: In Charlotte’s words, ‘anatomical educational fun’.


Friday links (3)

Here's a collection of links that went round the office today, perhaps you'll find them interesting too:

For the parents, Backseat Driver is an app that let's your kid - ermmm - do what the game says: be a backseat driver!
Channel 4 is partnering with Get Glue to offer viewers badges and stickers to attract views for their latest show Beaver Falls.

Where do good ideas come from?

I recently spoke at a SheSays event about where good ideas come from. If you've not made it along to a SheSays talk, pop along---men are also welcome. And they're not limited to London;  events are now happening in Scotland too. 

The rest of this post, is the gist of what I talked about, inspired by working with The Many. 


What a huge question. One I can't begin to answer without a little research. 

We all know they're the holy grail of advertising. And, those in the industry are all searching for that engaging, radiating and ambitious idea, and potentially its accompanying rapturous applause.

Secure in the belief that some of the women I've either enjoyed working with, or talking to, might know where good ideas come from, I thought I'd start by sharing their secrets: