The way that we book travel is broken

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Right now, airlines, rail and other transport providers have an enormous opportunity to embark on more meaningful relationships with their customers through smarter use of data and better digital experiences. This requires a shift in their thinking from technology-led to an approach that is customer-centric and design-led. It means changing their priorities from short-term profit and conversion to fostering loyalty and long-term customer value.


Asking The Big Questions About Innovation Labs

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Read our new report – then come and tell us your thoughts

Innovation Labs are a hot topic in business at the moment – but what’s the best way to launch and run one? What are the biggest challenges to success, the best practices, and the key measurement metrics? We ask these questions because at present, nobody seems to have the same answer.