Thinking about design with some help from Carl Rogers
The 46th Annual Meeting of the World Economic Forum takes place this week in Davos-Klosters, Switzerland. Back in our corner of London, we're proud to announce the launch of our work on the World Economic Forum’s new digital platform.
Want to “do” innovation? Here's a way of bringing fun into the process. At the end of last year we released Pitchdeck – a card game that brings play into business strategy – to a few friends, clients and press.
Pitchdeck helps people generate ideas for disruptive business ventures, along the lines of “It's like the Uber of _____”. It includes two sets of cards: one featuring the names of 50 existing startups, and another featuring 200 random subjects (flights, groceries, refunds, ideas, shopping, magazines, magic, pizzas, UFOs, flowers, otters, barcodes and karaoke, for example). One player chooses to be Investor while others play as Entrepreneurs, and the game proceeds with the Investor tendering a startup, and the entrepreneurs pitching the best idea from the subjects they have in their hands. The most exciting, innovative or entertaining match wins the round.
We were 6 weeks into a project. We’d got under the skin of our clients business and had ran a bunch of depth interviews along with insights driven prototyping with their customers. Divergent concepts had been pitted against one another and lots had been thrown out along the way. We emerged on the other side with a proposition and initial designs that customers responded well to. We had a thing!
Some Working principles in designing for an older audience