Medium learning


A Short Thought: Design isn’t where the progress is made—learning is

About a month ago we played back our first two weeks of a discovery phase to our client. The presentation was brimming with output. Diagrams, sketches, pho...

Tom White  ·  May 18 2017

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Unleashing customer magic: our upcoming workshop at The Digital Content Summit 2017

We’re excited to be running a very different type of workshop at the Digital Content Summit 2017 in London next Tuesday 23 May.

Tim Malbon  ·  May 17 2017

Medium imitate


The Chameleon Effect: Designing products that users can relate to

You’ve probably experienced this: Listening to someone who has a different accent than you, maybe when visiting another country or watching Goodfellas for ...

Spencer Wilton  ·  Apr 28 2017

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5 books that shaped our design thinking

There are hundreds of books out there that can tell you how to design great products (and thousands of articles listing them). We picked these books becaus...

Sam Small  ·  Apr 05 2017

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When a sketch isn’t a sketch

The evolution of the humble sketch

Adam Morris  ·  Dec 20 2016

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Principles for encouraging customers to buy more than an exhibition ticket

Lessons learned from designing for cross-sells with the Royal Academy of the Arts

Sam Small  ·  Dec 15 2016

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Design Research, Justworks and that song stuck in your head

“It’s like having a song you don’t know the name of stuck in your head, you know how it goes but how do you find out what it’s called?”

HJ Kwon  ·  Mar 15 2016

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Asking the question: should designers code?

If you asked me “Should designers code?”, I wouldn’t be able to answer you. The question serves as a popular op-ed headline, but drops context in favor for...

Christine Sadrnoori  ·  Feb 15 2016

Medium illustration


On Becoming A User

Thinking about design with some help from Carl Rogers

Isaac Pinnock  ·  Feb 03 2016

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Structuring research: improving your designs through customer feedback

We were 6 weeks into a project. We’d got under the skin of our clients business and had ran a bunch of depth interviews along with insights driven prototyp...

Adam Morris  ·  Jan 12 2016

Medium hero


Avoiding the monster truck problem

Some Working principles in designing for an older audience

Alex Harding  ·  Dec 10 2015

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About listening

Becoming a more empathic and user-centered designer is about gaining a better understanding of people. And that starts with listening.I’m not just talking ...

Adam Morris  ·  Nov 09 2015

Medium icons


Creating on-brand iconography

Over the years, I’ve been challenged with designing several icon sets for totally new and established brands. Whenever I start concepting and designing a n...

Adam Morris  ·  Jul 27 2015