“I’ll just hoover the floor” as he pulled out the Dyson.
“Have you got some Sellotape?”
“Yes” she replied, handing over the Scotch tape.
There are many brands that have become generic catch all names for an entire class of products. The generic is so ingrained in our psyches that it’s difficult to imagine calling them anything else. To try and call them anything else would mark you out as a pedant. They’re a shorthand that helps makes life go along quickly.
How long does it take for a name to become a generic identifier? What happens in the meta zone when a service is crying out for a name, a visual shorthand or action to identify it by?