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Last week we announced the forthcoming release of an iPhone app for SXSW called ‘Picle’. The reception was overwhelming, and we’re really excited to announ...

Just to remind you that this is very much a Minimal Viable Product, and not a fully-featured product. The app we’re launching today is just a starting point, and we’d love you to become a part of the Picle story, by providing feedback and suggestions that will help shape the future direction of the app.

We’ve put together this slide deck to outline “the rules of Picle” because we were so blown away by the excitement when we announced it, and just wanted to remind everyone - once again - that this is just the beginning, and that we expect there to be some performance issues.


Happy Picling! We really hope that you enjoy it and we’re all looking forward to hearing what you think of it and how we can make it better. Thanks to those who have already been so kind about it.

Tim Malbon

Tim Malbon

Tim founded influential digital product design company Made by Many in 2007. He’s a leading voice in the emerging practice area of product design and innovation, customer experience and business strategy. He’s the Webby Awards UK Ambassador and a member of the IADAS, and was recently named by Creative Review as one of the 50 Creative Leaders "driving change, not just within their organisation but in the world at large."