Last week we announced the forthcoming release of an iPhone app for SXSW called ‘Picle’. The reception was overwhelming, and we’re really excited to announce that Picle is now available in the app store.

But, hold on... before you run off and start Picling there is something we must remind you of...

Just to remind you that this is very much a Minimal Viable Product, and not a fully-featured product. The app we’re launching today is just a starting point, and we’d love you to become a part of the Picle story, by providing feedback and suggestions that will help shape the future direction of the app.

We’ve put together this slide deck to outline “the rules of Picle” because we were so blown away by the excitement when we announced it, and just wanted to remind everyone - once again - that this is just the beginning, and that we expect there to be some performance issues.


Happy Picling! We really hope that you enjoy it and we’re all looking forward to hearing what you think of it and how we can make it better. Thanks to those who have already been so kind about it.