Let’s look at the evidence.
Lovely, big images. Navigation via a keyboard which allows me to skip from piece to piece simply by pressing the left/right arrow keys. A balanced mix of captioned images and short stories pulled together to create a rich textured viewing / reading experience. Real-life stories which often cause an emotional stir in the reader. And the designer in me loves the use of Typekit fonts.
I think it’s an example of crowdsourcing at it’s absolute best. A nice tightly worded brief but open enough for interpretation by the viewer. (Aren’t all the best briefs like this?)
Being ultra picky. A full-screen view would be nice.
Anyway, I think it’s best if you go there now and lose the next hour of your day.