This is a small thing, but something I really like: a story well-told with lots of pictures and a few words, but a story of the kind that's usually told wi...

The next two images show Madrid's early missed chances, then comes Barca's two goals before half time, Madrid's incredible fight back to 2-2 (Renaldo's incredible hairstyle), lost hope with Ramos sent off, Barca holding out to the final whistle, then celebrations as they go through to the next round, 4-3 on aggregate.

Mourinho, evil genius reviled for defensive tactics and gamesmanship, is defeated by swashbuckling Barca.  It's like Rupert Bear or Marvel Comics and related in much the same way - but only on the web, of course; in the newspaper it was business as usual.

The Guardian picture editors and caption writers have combined brilliant sports photography pulled from three different agencies (AP, Getty, Reuters) with tight, concise, clever caption writing. It takes a new journalistic mentality to appreciate that the internet offers these kind of possibilities after years of economy imposed by scarce column inches. The web has limitless space and here they use it well to combine the best of news and magazine journalism.

And, interestingly, the quality of this piece is amplified on the iPhone app by the form of the device and resolution of the screen, by the ability to swipe from one picture to another and to push away the caption. You just don't get the same feeling from the web version here or from the pics below, so do it justice and check out the gallery on iphone or ipad if you can. but it's also delightful when viewed on an iPhone or iPad.

William Owen

William Owen

William is a founding partner and strategy director at Made by Many, where he applies some of the things learned in previous lives in journalism, investment banking and brand strategy to making sense of the wicked problems of how to make successful products