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I can’t remember where I read this, or who wrote it, but I am being stalked by this phrase: “The Web amplifies the truth about a brand” For brands, ...


Of course, as anyone who’s been watching the BBC’s Virtual Revolution series will now know, the Web was invented by that guy from the Grateful Dead to share cute images of cats and stuff and accelerate the frictionless distribution of truth. Who can blame brands, advertisers and media owners for wanting a piece of that shit? And so they pile in wanting to be like LOLcats. But the truth machine will ultimately show the bad un’s up like luminous bacteria glowing with disclosing fluid. The unavoidable and unsavoury truth laid bare in an ultraviolet glare that cannot be avoided. It doesn’t matter what anyone of us do. The truth will out.



And with people, I’ve been enjoying the call to action issued by Hugh MacLeod, aka Gaping Void, with his “Remember Who You Are” manifesto. It’s a wake up call. We should And with people, I’ve been enjoying the call to action issued by Hugh MacLeod, aka Gaping Void, with his “Remember Who You Are” manifesto. It’s a wake up call. We should all remember who we are. The truth will out. remember who we are. The truth will out.



Tim Malbon

Tim Malbon

Tim founded influential digital product design company Made by Many in 2007. He’s a leading voice in the emerging practice area of product design and innovation, customer experience and business strategy. He’s the Webby Awards UK Ambassador and a member of the IADAS, and was recently named by Creative Review as one of the 50 Creative Leaders "driving change, not just within their organisation but in the world at large."

@malbonster