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When will mobile advertisers stop harpooning themselves in the foot?

Author: Isaac Pinnock

Have you ever read Fuck My Life? If you haven’t, you really should stop by at least once a month. It’s a continuous stream of everyday stories in which people share the shitty moments that ruined their day. The stories are often hilarious or eye-watering, sometimes both at the same time. A heavy sense of irony is essential.

It was in this mindset that I opened the site on my mobile phone this morning and saw this ad banner at the top of the page:

Screenshot of FML

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The tyranny of the grid

Author: Isaac Pinnock

This is the grid I use to help me draw sketch wireframes. It may be tatty and covered in splotches, but it helps me draw straight lines quickly.

Sketch wireframe grid

The grid also helps me sketch pages around advertising. For the last five years the two constants of virtually every project I’ve worked on have been the width of the page and the size of ad banners. Got to fit an MPU above the fold. Can’t go above 980 pixels wide. Better make that column the same width as a skyscraper, just in case…

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Recent signals reports (1)

  • The case for cultural relevance

    The paywall around The Times means fewer people are reading, discussing and linking to Times content. Sure, enough people may be subscribing to the publication that it meets its financial goals – I don't know. But what I do know is that by removing itself from the broader public's conversation space, The Times has done serious damage to what may be a news publication's most valuable currency: cultural relevancy.

    [Disclosure: Made by Many works with a range of media and newspaper clients including Telegraph Media Group (UK) and Valor Econômico (Brazil).]

    View report