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19 years in the making

We set Made by Many up in 2007 to prove a simple idea: making beats talking endlessly about strategy.

A speaker laughing into a microphone beside a laptop on a stand
A long candlelit dinner table, guests talking along it
The front row at a Rogue Talks evening, one of them asking a question into a microphone
A man laughing as he holds up two pages of sketches
Three people in conversation on stage in the studio, under a screen
People sitting round a fire pit outside the studio in the evening
A crowd standing and talking in the studio between sessions
A speaker with a microphone in front of a red banner, the audience in shadow
Young people working together at a table in a co-design session
A man sketching on a glass wall in the studio
An audience in rows watching a screening in the studio
A speaker with a microphone giving a talk to a seated audience in the studio

  • 130

    global organisations

  • 110+

    products taken to market

  • 15

    industries

“They’re challenging, but you’ll end up with something stand-out brilliant”

What a client was warned before hiring us.We wrote it down in 2015 because we were pleased with it.

The people

Tim Malbon

Tim MalbonFounder & CEO

Rebecca Foy

Rebecca FoyHead of Strategy

Tom Harding

Tom HardingManaging Director

Tom Clayton

Tom ClaytonHead of Product

Alex Harding

Alex HardingHead of Design

James Bracher

James BracherDesign Principal

Oli Matthews

Oli MatthewsHead of Technology

Johanna Mossling

Johanna MosslingGrowth Director

Ten things we think are true about making things now.

  1. Making is how you think.

    Making things after you’ve decided what to do is the wrong way round. Putting a working version in front of people helps you decide.

  2. Making is proof.

    Decks and flat design show what you hope will happen. Prototypes on real data show what does. Making them is the research.

  3. Proof leads to change.

    You can’t just tell someone to change. The change becomes theirs when they learn through doing it. Co-creation drives change.

  4. Everyone on the team is a maker.

    Designers ship code. Strategists and researchers prototype. Engineers keep it safe. AI removes handovers, so small teams go all the way to live.

  5. More loops, not fewer days.

    Building used to take most of the time and money. Now it takes a fraction. Don’t bank the saving as speed. Spend it on trying more versions.

  6. Nobody wants fast rubbish.

    Making is cheap. Mistakes are still expensive. Judgement is knowing the difference.

  7. Agents propose. People must decide.

    “The agent did it” is never an answer. Agents do a lot more of the work between brief and sign-off, but nothing ever ships without human approval.

  8. The prototype is the spec.

    Prototypes were sketches that got rebuilt. Now, they’re made on the real stack, with real data, through the same gates as everything else. Increasingly, the prototype is what ships.

  9. Efficiency’s not a strategy.

    Faster and cheaper feels like progress. The bigger prize is reinvention.

  10. This is unfinished. Deliberately.

    It’s what we think today, but we’ll keep building this manifesto as we learn more.

The “making bit” used to take up a lot of our time, until AI came along.

How we work hasn’t changed: small, multidisciplinary teams, embedded in our clients’ businesses. We could spend the time the new tools give back on longer lunches. Instead, it goes into more exploration, earlier testing, and better answers for our clients.

Read our agentic playbook