Tim Malbon

Designing the whole venture, and not just the product

We recently celebrated our 7th anniversary, a moment that traditionally provides an opportunity to totally freak out about how much has happened, and what has changed and continues to change. In this post, I wanted to share one of the most exciting changes we’re making here at Made by Many with a wider audience – not least because it addresses a problem that I believe anyone trying to create sustainable value through digital products will recognise.

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Are you constantly seeking mindless stimulation?

I used to think people who complained about digital overload and distraction were simply weaklings. There was a time when I looked forward to swapping my eyes and hands for servo-driven connected gadgets. Not any more: I now find myself fantasising about living in a world without mobiles or internet, or Twitter, or Instagram. I dream of a year away even from electricity. Spending a year off the grid in the the twenty-first century would be my personal definition of ultimate luxury.

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World of Innovation #Fail

I've been meaning to write this since seeing Kerry Bodine talk at the SoDA Annual General Meeting in Las Vegas last month. Kerry is Forrester's Customer Experience analyst and joined us to present the findings of a report (Customer Experience Innovation Demystified) she recently co-authored about the current state of CX innovation. Her talk was quite funny - if only for highlighting the huge gulf between how companies talk about 'innovation', and their ambitions, and the sad reality that most companies trying to live this particular dream mostly experience.

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