Serving up an unmatched customer experience
CAVA is a fast-casual restaurant chain offering customisable Mediterranean-inspired bowls, salads, and wraps with a modern twist
The brand partnered with Made by Many. We worked closely with CAVA’s CEO and CTO to design and make a bespoke ordering platform and best-in-class mobile/desktop ordering app that propelled CAVA from 12 locations to over 263 across the US.
CAVA’s IPO in June 2023 achieved a valuation of $4.7 billion in what Reuters called “a stellar market debut”.
As always, we started by understanding the business and customer needs
Our hands-on approach involved weekly prototype and code tests inside restaurants, ensuring what we built truly resonated with both employees and customers. We achieved this using a participatory design approach, and by working closely with CAVA’s leadership to understand the business.
What we made was way more than just an ordering system
We created a platform that makes choosing from over 58 million food combinations simple and easy. It also offers efficient pick-up times, group ordering and intelligent alternative location suggestions.
We made a comprehensive tool to streamline the customer journey and manage restaurant traffic.
And we didn't stop at ordering
We also re-imagined CAVA's loyalty program, diving deep with real users to uncover and prototype what truly mattered to customers and what would create the biggest value for the business
Project Impact
400%
Increase in online orders per store
400%
Increase in online orders per store
7%
Increase in store numbers
7%
Increase in store numbers
"Our experience with Made by Many was thoughtful, creative and collaborative. We are proud to have developed a relationship with their team that was a partnership in the truest sense of the word."
Brett Schulman
CEO, CAVA
"Our experience with Made by Many was thoughtful, creative and collaborative. We are proud to have developed a relationship with their team that was a partnership in the truest sense of the word."
Brett Schulman
CEO, CAVA
“The demand piece was key, we were one of the first to solve it in the industry, to do time slots, and add flexibility. The way it was engineered allowed us to do all this on the fly”
Josh Patchus
CTO, CAVA
“The demand piece was key, we were one of the first to solve it in the industry, to do time slots, and add flexibility. The way it was engineered allowed us to do all this on the fly”
Josh Patchus
CTO, CAVA
Images © 2023 CAVA All Rights Reserved & Made by Many
