Launching WhatsApp Communities with Social Good in mind
WhatsApp were preparing to launch Communities, but needed help coming up with ideas for how to launch the feature and support Community Managers across the world to create, onboard, manage and grow their community in WhatsApp.
We partnered with Pearl, a social impact consultancy and client of Made by Many, to work with WhatsApp to bring our creative approach to ideation, facilitating two workshops to explore new ideas for how Meta can best help WhatsApp Communities and Community Managers ahead of a new feature launch.
Synthesising 300 ideas for WhatsApp's launch
We generated 300 ideas over two workshops which we synthesised, themed and ranked within a presentation, that WhatsApp used to plan the launch activity of the new feature.
Bringing together teams to think big
We got ideas from a cross-functional set of employees, bringing together 35 participants from across the marketing, comms, content, policy and community partnerships teams.
Local stories, global impact
We bought together teams from across the world, sharing stories of communities in each of their markets and sharing cultures to come up with ideas that are globally relevant.
A framework for impactful ideas
We created a framework to prioritise ideas so that each idea was core to WhatsApp principles, created advocacy, was easy to implement, good for comms and was scalable and long-lasting.
Idea to Impact: delivering 3 prioritized solutions for WhatsApp
We delivered 3 core prioritised ideas for WhatsApp, documenting what the idea was, how it could be delivered and how it was uniquely and authentically WhatsApp.
Project Impact
2 billion
active users on WhatsApp
2 billion
active users on WhatsApp
100 billion
are sent daily on WhatsApp
100 billion
are sent daily on WhatsApp
I engaged Made by Many multiple times to work with my global team & client base across Asia Pacific and South America. They worked as an extension of my team, bringing all of us into the process. It was really enjoyable & rewarding, I highly recommend Made by Many.
Gillian Pearl
CEO Pearl Consulting
I engaged Made by Many multiple times to work with my global team & client base across Asia Pacific and South America. They worked as an extension of my team, bringing all of us into the process. It was really enjoyable & rewarding, I highly recommend Made by Many.
Gillian Pearl
CEO Pearl Consulting
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